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The Dave Rastovich connection

I owe a lot to Dave Rastovich. I have never met Dave and he’s never met me. In fact most of what I know about Dave comes from the one surfing DVD I own, Blue Horizon (Amazon, YouTube). And to be precise it was Dave’s Dad who inspired an idea – an idea that in part led to this blog.

A little about Dave… Dave “Ratsa” Rastovich has every surfer’s dream job. Read More »The Dave Rastovich connection

Who defines us?

How would define yourself? As a doctor, lawyer,  CEO, surfer, father, daughter? How would other people define you? As rich, poor, attractive, skinny, friend, foe? How would marketers define you? As middle class, 30 to 39, black diamond? The world is full of labels, branding, in-groups and out-groups.Read More »Who defines us?