BrainSparks Blog

Mastering the mind for optimal performance

The reliable eye witness

The lawyer approaches the stand and asks, “Mrs Doogood, did you see a tall slender man running into the alley with the TV” “Yes I did” “Is that person in the room today?” “Yes, he is sitting right over there” Implanting memories is not as difficult as you might think. We never have a perfect […]

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Where did I put my keys?

I am always hunting for my keys, usually because I wasn’t paying attention when I put them down, or I was interrupted by something else when I walked in the door, or I put them down on Friday evening and never needed them again until Monday morning, We really don’t know why we forget things, […]

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As a Man Thinketh

“You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.” Quote by James Allen, the author of the classic (and possibly the first) positive thinking self help book, “As a Man Thinketh” (published in 1902). More than a century later, neuroscience is beginning to unravel “As a […]

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Who defines us?

How would define yourself? As a doctor, lawyer,  CEO, surfer, father, daughter? How would other people define you? As rich, poor, attractive, skinny, friend, foe? How would marketers define you? As middle class, 30 to 39, black diamond? The world is full of labels, branding, in-groups and out-groups.

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Where were you on September 11?

If I had to ask you whether you wish you could improve your memory”, I would imagine many of you would sound a resounding “yes”. There have been many books written on improving memory (names, phone numbers, lists) and they usually rely on memory tricks where you attach vivid imagery to poetry to create in […]

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Could you be James Bond?

Do you what it takes to be a secret agent? James Bond needs to have a high  level awareness and attention. Let’s see if you make the grade. Here’s an exercise for you to do to test your awareness. Watch the video below and see how many passes the team in white makes? [gap] Attention […]

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The psychology of goal setting

Nassim Nicholas Taleb describes his book, “The Black Swan“, as a book about confirmation bias. The black swan is very rare, and if you had never seen nor heard of a black swan you might be inclined to say that they do not exist. In an effort to make sense of the world, we create […]

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