In my post “The power of the sub-conscious-fact or fiction” I mentioned how our “sub-conscious” attempts to ensure that our thoughts and actions are congruent with our self concept, and how positive affirmations are believed to “reprogramme” the sub-conscious. Claude Steele’s “Self-Affirmation Theory” has been very influential in promoting the idea of positive thinking. Knowingly or not, many self help books ascribe to Steele’s theory. Continue Reading »